THE IRON RING
SERIES OVERVIEW
The Iron Ring is BET’s new reality series and live event finale starring
celebrity-owned fight teams competing in an urban-style UFC/mixed
martial arts fight tournament. The 8 x 1 hour series consists of 6
reality episodes followed by a 2-hour team competition/ tournament
finale. After holding team tryouts in New York, New Jersey, Atlanta,
St. Louis and Los Angeles, the series will conclude with a celebritydriven
MMA live event finale tournament to be held in New Orleans
on February 18 (during NBA All Star Weekend) to determine the Iron
Ring Team Champion.
EXECUTIVE PRODUCERS
BET has teamed up with the creators of the Ultimate Fighting
Championship (the leading mixed martial arts franchise in the world)
–
David Isaacs and Campbell McLaren – and their companyZilo Live, Inc. to ensure that the Iron Ring presents a totally new type
of MMA fight show.
TALENT
The Iron Ring boasts an unparalleled roster of A-list
stars:
o
Ludacriso
Floyd Mayweathero
Nellyo
Lil’ Jono
TI’s Grand Hustle Crewo
Jim Jones/Juelz Santana of NYC’s DipsetCrew
Celebrities serve as team owners with either their own
or Iron Ring-provided fighters and coaches for each
team
SERIES SCHEDULE
Tryouts completed – September 2007
o
6 teams with lightweight, middleweight andheavyweight competitors
o
Additional celebrities include Ne-Yo, YoungDro, DJ Drama, Big Kuntry, etc.)
Finale Event – February 18, 2008
Premiere on BET – March 2008 (subject to change)
o
“Tent pole” series for networko
Extensive cross promotion across other BETshows, BET.com starting February 2008
o
Celebrity-based PR outreacho
Online viral video teaser campaignLIVE EVENT FINALE
Date: February 18, 2008 @ 8 PM
Venue: The Auditorium at the Morial Convention
Center – New Orleans
Show Specifics: Team MMA competition with all
team owners, additional celebrities & coaches in
attendance (huge PR & promotion opportunities) in
front of live audience
o
Nine (9) MMA fights (sanctioned by the LouisianaState Boxing & Wrestling Commission)
o
Awards show-style set emphasizing team ownersand other celebrity VIPs
o
2-3 hours in durationTaped and aired on BET as a 2-hour special
ADDITIONAL INFORMATION
Contact Zilo Live at (212) 997-0505